Fenwick

London

Adjacent to the shoe rooms, luxury handbags provided a design opportunity to create a juxtaposed aesthetic. Sleek and streamlined with contemporary detail, this space is the modern version for retail shopping. Inspired by traditional birdcages, contemporary cages were created to display beautifully the brands on display.

Edged in ribbed brass and belt detailing inspired by the product itself, these four cages provide a dramatic moment across the floor to stop pause and savour. The backdrop with sleek unique shaped shelving to allow form bijou oversized bags allowed the overall aesthetic to play with scale and materials ensuring a space that enraptures the clientele.

Client:Fenwick

Address:63 New Bond St, London

Covers:n/a

Size:8300 sqft

Timeline:36 months